Taylor meets
The Trick
Grown-ups call it the patriarchy. Kids call it The Trick
A playful, powerful children's book empowering young children and the grown ups around them to spot and challenge the patriarchy. Written by Lauren Currie OBE and Christopher Watson, this illustrated adventure gives kids and families tools and language to create a fairer world, one stereotype at a time.
"This book will make the future a better place for our children."
Dr Emma Hepburn, Clinical Psychologist
When the rules don’t make sense, it's time to look for The Trick
This idea originated and has grown from Robert Webb's daughter who mispronounced the patriarchy as 'The Trick' when she was 6 years old.
Meet Taylor, who’s about to experience a very special first day at school. But when Taylor meets The Trick, a sneaky force that makes us believe there are different rules for boys and girls, things start to feel squiggly for Taylor.
A heartwarming story about questioning the rules, embracing who we are, and beating The Trick.
What the experts say
"A heart-warming and important read for kids, parents and teachers"
- Samantha Baines, actress and author
“What a joyful, wonderful, inclusive and empowering book, every child, and their parent should read it!”
- Vicki Broadbent, author and founder of honestmum.com
“Kids, parents — we all need this book. Now more than ever.”
- Frankie Tortora, Founder @ Doing It For The Kids
What You'll Discover
Taylor Meets The Trick is a story that invites children to explore and question the often hidden rules of the patriarchy.
For Children
- How to spot 'The Trick' in everyday situations
- Confidence to challenge unfair limitations
- Tools to express feelings about fairness
- The joy of breaking stereotypes
For Parents
- Language to discuss gender stereotypes
- Conversation starters about equality
- Ways to support children's confidence
- Resources to continue the learning journey
For Teachers
- Language to discuss gender stereotypes
- Conversation starters about equality
- Ways to support children's confidence
- Resources to continue the learning journey
"Lauren has done something truly special with Taylor Meets the Trick. This book is a must-read for every parent who wants to raise confident kids who question the world around them. It breaks down big ideas about fairness, equality, and the invisible rules that shape our lives - without being heavy or overwhelming. My children loved it, and so did I. A brilliant, essential read for the next generation"
- Zoe Blaskey, Founder of Motherkind
What the experts say
"I smiled throughout this glorious book! A wonderfully visual and accessible way to challenge stereotypical thinking that can often hold us back in adulthood. A brilliant book to share and learn about The Trick and how to call it out."
– Karen Arthur, Broadcaster, Author and Artist
"I now see The Trick everywhere. Reading this book is like putting on a new pair of glasses. An important read, and concept, for children and parents alike."
– James Routledge, Entrepreneur and Author
"The Trick is a powerful book - beautifully written and illustrated, with a message that couldn't be more urgent. In a world that still isn’t fair, it gives children the words and confidence to question the rules and imagine something better."
–Dr. Dupe Burgess, Founder of Bloomful
“This book is a perfect tool to use to talk to children about the patriarchy, and I am looking forward to keeping it in our bookshelf to keep coming back to."
– Payzee Mahmod, Anti Child Marriage and Gender Equality Campaigner
"This book is invaluable for parents and children, and needs to be present in every household. The engaging and relatable story opens the door to crucial conversations about the patriarchy and how it shapes the world around us. It brilliantly distills what can feel like a complex and daunting topic into simple, easy-to-understand concepts, creating opportunities for meaningful connection between parents and children."
– Natalie Costa - Parenting Coach and Founder of Power Thoughts
"A delightful and reassuring book, full of sound, practical insight. Lauren skilfully brings the unseen to the light, helping our kids be who they are while allowing judgement and assumptions to slide from their shoulders. I can imagine this story stimulating many powerful and freeing conversations."
- Suzy Reading, Chartered Psychologist and author of 'This Book Will (Help) Make You Happy
About the Author
Lauren Currie OBE
Lauren Currie OBE is an award-winning designer, author, and changemaker. As the Founder and CEO of UPFRONT, she has built a global movement to advance confidence and equity for women. Named by Management Today as one of the UK’s top 35 women under 35 and honoured with an OBE for services to design and diversity, Lauren is a mother and storyteller on a mission to reshape the narratives we tell our children.
Lauren wrote this book with her partner, Christopher Watson. Together, they’ve created Taylor Meets The Trick to help children (and grown-ups) see the invisible rules that hold us back – and show that confidence and courage can change the world.
Find out more about UPFRONT www.weareupfront.com and @upfrontglobal and find Lauren on Instagram @_laurencurrie_
Ready to meet Taylor and The Trick?
Start the conversation about gender stereotypes with the children in your life. Taylor Meets The Trick will be available to buy mid-September.
Every purchase supports our mission to create a world where children can grow up free from limiting gender expectations.
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Contact The Trick
lauren@weareupfront.com
lauren@weareupfront.com